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If you’ve spent any time browsing vape shop shelves or scrolling through e-liquid ranges online, there’s a good chance you’ve come across Doozy Vape Co. With their distinctive branding, bold flavour profiles, and a product range that covers every possible vaping style, Doozy has established itself as one of the most recognisable names in UK vaping.

But who exactly is Doozy? Where do they make their e-liquids? And with so many ranges to choose from – from Seriously Bar Salts to Doozy Legends shortfills – how do you pick the right one? This guide breaks it all down, with a look at the company’s history, their most popular flavours, and our recommendations from the Doozy range we stock at White Vape Co.

The Doozy Vape Co Story: From Yorkshire Kitchen to Global Brand

Doozy Vape Co was founded in 2015 as a family-run business in West Yorkshire. What started as a small operation driven by a genuine passion for creating unique e-liquid flavours has grown into one of the UK’s most prolific and award-winning vape brands. The company was incorporated under Doozy Vape Co. Ltd (Company Number 09799714) and has been operating for over a decade.

From those early beginnings, Doozy has expanded well beyond Yorkshire. The company now has a global footprint, with their e-liquids available across six continents and offices in both Dubai and New York alongside their UK base. They’ve presented at over 43 vaping expos worldwide, building a loyal international following while keeping their production firmly rooted in the UK.

All Doozy e-liquids are manufactured in the UK using EU pharmaceutical-grade nicotine, high-purity propylene glycol (PG) and vegetable glycerine (VG), and are produced in small, monitored batches for quality assurance. Doozy is fully TPD compliant across all their product sizes, from 10ml bottles to 100ml shortfills.

Their dedication to quality and innovation hasn’t gone unnoticed. Doozy has picked up multiple industry awards, including Best Overall E-Liquid Brand at the UK Ecig Store 2021 Awards, along with recognitions for best nic salts, best brand, and best menthol flavours. With 47 employees globally and a decade of experience, Doozy has evolved from a family passion project into a genuine industry powerhouse.

What Makes Doozy Different?

In a market flooded with e-liquid brands, Doozy has carved out a distinctive position. A few things set them apart:

• Flavour depth and complexity: Doozy e-liquids tend to have more layered flavour profiles than many competitors. Rather than single-note, overly sweet blends, their recipes balance multiple flavour elements – particularly noticeable in ranges like Seriously Fusionz and Doozy Legends.
• Range breadth: Few UK brands can match Doozy’s sheer range. They cover fruity, icy, menthol, dessert, candy, tobacco, soda, tropical, cocktail, and doughnut flavour categories across multiple product lines.
• Format flexibility: Whether you prefer 10ml nic salts for your pod kit, 50/50 freebase e-liquids for MTL vaping, or 100ml shortfills for sub-ohm clouds, Doozy produces e-liquids in every common format.
• Consistent quality: Being UK-manufactured with pharmaceutical-grade ingredients and small-batch production means the flavour is consistent from bottle to bottle – something that matters when you find a flavour you love.

The “Seriously” Range: Doozy’s Most Popular Line

The Seriously range has become Doozy’s flagship collection and has developed something of a cult following among UK vapers. Each sub-range focuses on a different flavour world, and they’re available as both nic salts and shortfills. Here’s a breakdown:

• Seriously Bar Salts: Designed to replicate the concentrated flavour experience of disposable vapes in a refillable-friendly nic salt format. Ideal for vapers transitioning from disposables. Available in 10mg and 20mg with a 50/50 PG/VG ratio, they work perfectly in pod kits like the OXVA Xlim Go 2. Popular flavours include Watermelon Ice, Lemon Lime, and Cola Ice.
• Seriously Fruity: Bold, juicy fruit blends that prioritise natural-tasting fruit combinations. Available as both nic salts and 100ml shortfills.
• Seriously Soda: Fizzy drink-inspired e-liquids that capture the effervescent quality of popular beverages. Guava Passion and Blue Razz Lemonade are standouts.
• Seriously Donuts: An award-winning dessert range with a warm, baked doughnut base and different fillings layered on top. Apple Fritter and Strawberry Jam are customer favourites.
• Seriously Slushy: Frosty fruit slush flavours combining sweet fruit with an icy finish. Perfect for vapers who enjoy a cooling sensation.
• Seriously Nice: Menthol-infused blends for vapers who want that crisp, cool inhale. Particularly popular since the UK menthol tobacco ban in 2020.
• Seriously Tropical: Exotic tropical fruit combinations leaning into mango, passion fruit, guava, and other tropical profiles.
• Seriously Fusionz: Creative fruit fusion blends with unexpected pairings. Cherry Sour Raspberry and Strawberry Watermelon are among the most popular.
• Seriously Pod Fill: Designed specifically for refillable pod kits with a 50/50 PG/VG ratio and more complex blends than typical bar salt flavours. The Watermelon Lemonade is excellent.

Doozy Legends: The Greatest Hits Collection

The Doozy Legends range brings together 15 of Doozy’s most iconic flavours from across their earlier collections into a single premium 100ml shortfill line. These are the flavours that built Doozy’s reputation, and they remain some of the finest e-liquids in the UK market.

Key Doozy Legends flavours include:

• Liquid Gold: A rich, layered dessert blend of vanilla custard, light pastry, golden syrup, and thick cream. Often cited as one of the best dessert e-liquids in the UK.
• Golden Elixir: Smooth tobacco paired with caramel toffee and a hint of vanilla. Hugely popular with ex-smokers.
• Pink Haze: Zingy lemon and mixed citrus fruits with a tangy edge. One of Doozy’s longest-running best sellers.
• Dream Shake: An award-winning chocolate cookie milkshake. Rich, creamy, and indulgent.
• Cool Crush: Blue raspberry slush with an icy finish. Captures that classic slush machine flavour brilliantly.
• Berry Blast: Chilled strawberry and raspberry cocktail with just the right level of cooling.

How to Choose the Right Doozy E-Liquid for You

If You Use a Pod Kit or Starter Kit

Stick with Doozy’s nic salt ranges: Seriously Bar Salts, Seriously Salty, Doozy Mix Salts, or Seriously Pod Fill. These are all 50/50 PG/VG and designed for low-wattage devices. Available in 10mg and 20mg, they deliver smooth throat hits and punchy flavour in devices like the OXVA Xlim Go 2 or the Geekvape Aegis Hero 5.

If You Use a Sub-Ohm Tank or Mod

The 100ml shortfill ranges are your best bet: Seriously Fruity, Seriously Soda, Seriously Donuts, or Doozy Legends. These are 70/30 VG/PG and designed for higher wattage vaping. Add a nic shot if you want nicotine in your shortfill. Use our free nic shot calculator to work out the right amount.

If You’re Switching from Disposables

Seriously Bar Salts were specifically created for this transition. The concentrated flavours match the intensity of disposable vapes, and the 50/50 ratio works perfectly in refillable pod systems. Browse our 4 for £12 nic salt deal to stock up.

If You’re an Ex-Smoker Looking for Tobacco

Golden Elixir from the Legends range offers caramel and vanilla alongside the tobacco, while Caramel Tobacco from Doozy Salts provides a simpler but satisfying tobacco-forward flavour. Both are excellent stepping stones. Browse our full range of tobacco e-liquids for more options.

Why We Stock Doozy at White Vape Co

At White Vape Co, we’re selective about the brands we carry. Doozy earns their place because of consistent quality, UK manufacturing standards, and the sheer breadth of flavours they offer. Their Seriously Bar Salts have been particularly popular with customers in our Hythe, Totton, and Holbury stores – especially among vapers who’ve recently switched from disposables.

Browse our full Doozy Vape Co collection online, or pop into any of our Southampton-area stores. Take advantage of our 4 for £12 nic salt deal or our buy 2 get 3rd free shortfill offer to try a selection of flavours. As a Smoke Free Hampshire partner, we’re always here to help with free advice and guidance.

Frequently Asked Questions About Doozy Vape Co

Where is Doozy Vape Co based?

Doozy was founded in West Yorkshire in 2015 and remains UK-based, with all e-liquids manufactured in the UK. They also have offices in Dubai and New York to support their global distribution.

Are Doozy e-liquids TPD compliant?

Yes. All Doozy products sold in the UK are fully TPD compliant, including proper labelling, childproof caps, and approved nicotine strengths.

What nicotine strengths are Doozy nic salts available in?

Doozy nic salts are available in 10mg and 20mg in the UK market. Their shortfills are 0mg, designed for adding your own nic shots.

What devices work best with Doozy e-liquids?

Doozy nic salts work well in any pod kit or starter kit – we particularly recommend the OXVA Xlim Go 2 or the Geekvape Aegis Hero 5. Their shortfills are designed for sub-ohm tanks and higher-powered mods.

What are Doozy’s most popular flavours?

Based on customer feedback, the most popular include Watermelon Ice (Seriously Bar Salts), Liquid Gold (Legends), Pink Haze (Legends), Guava Passion (Seriously Soda), Apple Fritter (Seriously Donuts), and Cherry Sour Raspberry (Seriously Fusionz).

Does Doozy make any non-e-liquid products?

Yes – Doozy has expanded into nicotine gum under their Doozy Chewz brand, offering fruit and mint flavoured options. We also stock a range of nicotine pouches from other brands if you’re looking for tobacco-free nicotine alternatives.