Why is Heisenberg e-liquid blue?

Heisenberg e-liquid has a distinctive blue colour that has become part of its iconic identity. The name is a reference to the character Walter White from Breaking Bad, whose product was famously blue. This clever branding helped Heisenberg stand out on shelves and become one of the most recognisable e-liquids in the UK.

The UK’s Most Iconic E-Liquid Flavours: Why Heisenberg and Pinkman Still Dominate

Q: What is the difference between Heisenberg freebase and Heisenberg nic salt?

The core flavour is the same, but freebase Heisenberg uses standard nicotine in strengths from 0mg to 18mg, while the nic salt version offers 10mg and 20mg with a smoother throat hit. Nic salt Heisenberg has a 50/50 PG/VG ratio optimised for pod kits, whereas freebase comes in 50/50 for 10ml bottles and 70/30 for shortfills.

Q: Are Heisenberg and Pinkman good for people switching from disposables?

Absolutely. The nic salt versions deliver bold, satisfying flavour with smooth nicotine delivery at 10mg or 20mg — very similar to the disposable experience. Pair them with a simple draw-activated pod kit and you'll save significant money while producing far less waste.

Q: Where can I buy Heisenberg and Pinkman near Southampton?

White Vape Co stocks the full range across all three Southampton-area stores: Totton (19 Salisbury Road, SO40 3HX), Hythe (39 Hollybank Crescent, SO45 5FZ), and Holbury (81 Long Lane, SO45 2ND). You can also order online at whitevapeco.uk with fast UK-wide delivery.

heisenberg and pinkman eliquids by vampire vape - why so successful

If you’ve been vaping for any length of time in the UK, you’ll almost certainly have heard of Heisenberg and Pinkman. Created by Vampire Vape, these two flavours have become more than just popular e-liquids — they’ve become cultural touchstones in the vaping world. Walk into virtually any vape shop in the country, from independent retailers to major chains, and you’ll find at least one version of each sitting on the shelf. That kind of staying power in an industry that moves as quickly as vaping is nothing short of remarkable.

But what exactly makes Heisenberg and Pinkman so special? Why have they endured while thousands of other e-liquid flavours have come and gone? And how have these classic recipes evolved to meet the demands of a new generation of vapers who cut their teeth on disposables? In this guide, we’re diving deep into the story behind the UK’s two most famous e-liquids, the flavour profiles that made them legends, and the many brands that have tried to capture their magic.

Heisenberg: The Flavour That Changed Everything

What Does Heisenberg Taste Like?

Heisenberg is often described as the “Daddy of all day vapes,” and that reputation is well earned. The exact recipe remains a closely guarded secret — Vampire Vape has never officially disclosed the full flavour breakdown — but the profile is unmistakable to anyone who has tried it. At its core, Heisenberg delivers a complex blend of mixed fruits layered with subtle aniseed notes and finished with a cool, crystal menthol kick.

The genius of Heisenberg lies in its balance. The fruity elements — widely believed to include blueberry, blackcurrant, and other dark berries — provide sweetness without being cloying. The aniseed adds a savoury depth that prevents the flavour from becoming just another fruit blend, while the menthol finish cleanses the palate and leaves you reaching for another hit. It’s this combination of complexity, balance, and refreshment that makes Heisenberg genuinely different from the thousands of mixed fruit e-liquids on the market.

The cooling element is particularly noteworthy. Unlike many menthol and ice e-liquids that hit you over the head with frostiness, Heisenberg’s cool finish is refined and measured. It enhances the fruit rather than masking it, making it suitable for all-day vaping without the menthol fatigue that stronger ice blends can cause.

What Formats Is Heisenberg Available In?

Vampire Vape has expanded Heisenberg across virtually every e-liquid format to ensure there’s a version for every type of vaper:

Heisenberg 10ml Freebase — The original format in a 50/50 PG/VG blend, available in multiple nicotine strengths (0mg, 3mg, 6mg, 12mg, 18mg). Perfect for MTL devices and starter kits.
Heisenberg Nic Salt 10ml — The smoother nicotine salt version in 10mg and 20mg strengths, designed for pod kits and ideal for ex-smokers and vapers transitioning from disposables.
Heisenberg Koncept 100ml Shortfill — A 70/30 VG/PG version in Vampire Vape’s premium Koncept range, supplied as 0mg with space for two nic shots. Great for DTL devices and bigger cloud production.
Heisenberg Koncept 50ml Shortfill — The same Koncept recipe in a smaller bottle with room for one nic shot.
Heisenberg Concentrate — For DIY mixers who want to create their own custom blends using the iconic flavour as a base.

This range means whether you’re using a simple draw-activated pod kit or a powerful sub-ohm mod, there’s a Heisenberg for you. If you’re unsure which nicotine strength to pair with your shortfill, our nic shot calculator makes it easy to work out exactly how many shots you need.

Pinkman: The Fruity Counterpart

What Does Pinkman Taste Like?

If Heisenberg is the cool, mysterious one, Pinkman is the bright, bold partner in crime. Where Heisenberg leans into menthol and aniseed complexity, Pinkman is an unapologetic celebration of ripe, sun-kissed fruits. The flavour profile centres on a blend of strawberry, raspberry, and other mixed fruits that delivers a sweet, tangy, and thoroughly satisfying vape from the first puff to the last.

Pinkman’s appeal lies in its vibrancy. The berry and fruit notes are punchy and well-defined without tasting artificial, and there’s a natural sweetness that doesn’t leave a sugary coating on your coils. It’s the kind of flavour that’s immediately accessible — you don’t need a refined palate to appreciate it, yet it has enough depth to keep experienced vapers coming back. Many vapers describe it as their perfect summer vape, though in truth it’s just as enjoyable year-round.

Like Heisenberg, the exact Pinkman recipe has never been fully disclosed. This air of mystery has only added to the flavour’s cult status, with vapers endlessly debating what fruits are actually in the mix. What’s universally agreed is that Pinkman delivers a clean, bright, all-day fruit vape that never becomes overwhelming.

What Formats Is Pinkman Available In?

Pinkman mirrors Heisenberg’s format availability, ensuring every vaper can enjoy it:

Pinkman 10ml Freebase — Available in standard nicotine strengths with a 50/50 PG/VG ratio, ideal for MTL vaping.
Pinkman Nic Salt 10ml — Smooth nicotine salt delivery in 10mg and 20mg, perfect for pod kits. Available in our 4 for £10 nic salt deals.
Pinkman Koncept 50ml Shortfill — 70/30 VG/PG, 0mg with room for a nic shot.
Pinkman Koncept 100ml Shortfill — The same premium Koncept recipe in a larger bottle, with space for two nic shots. Part of our Buy 2 Get 3rd for £3 shortfill deal.
Pinkman Concentrate — For DIY enthusiasts looking to mix their own custom creations.

Why Have Heisenberg and Pinkman Been So Successful?

The UK vaping market has seen thousands of e-liquid flavours launched since the industry took off in the early 2010s. The vast majority have disappeared within a year or two. So what’s different about Heisenberg and Pinkman? Several factors have combined to create what are arguably the two most recognisable e-liquid names in the country.

Timing and First-Mover Advantage

Vampire Vape launched both flavours during a period when the UK vaping market was still relatively young. Early adopters were hungry for flavours that went beyond basic tobacco and menthol, and Heisenberg and Pinkman offered something genuinely new. The mysterious, pop-culture-inspired names were instantly memorable — a smart bit of branding that helped them stand out on increasingly crowded shelves.

The Perfect All-Day Vapes

Many e-liquids taste fantastic for the first few puffs but become tiresome over a full day. Both Heisenberg and Pinkman were specifically crafted to avoid this problem. Their balanced flavour profiles — complex enough to stay interesting, but never overpowering — make them true all-day vapes. This reliability is why so many vapers have stuck with these flavours for years rather than constantly chasing the next new release.

Consistency and Quality

Vampire Vape manufactures all its e-liquids in-house at its Blackburn facility, using pharmaceutical-grade ingredients and maintaining rigorous quality control. Every bottle of Heisenberg or Pinkman tastes exactly the same as the last, which builds the kind of trust and loyalty that translates into repeat purchases. In an industry where some brands outsource production and quality can vary between batches, this consistency is a genuine competitive advantage.

Word of Mouth and Community

Perhaps the biggest factor in their success has been organic word of mouth. When a vaper finds a flavour they love, they tell their friends. When a vape shop owner finds a flavour that consistently satisfies customers, they recommend it to new vapers walking through the door. Heisenberg and Pinkman have benefited from this virtuous cycle for over a decade, creating a self-reinforcing reputation that marketing budgets alone could never buy.

The Brands That Created Their Own Versions

The ultimate measure of a flavour’s success is how many other brands try to replicate it. By that standard, Heisenberg and Pinkman are in a league of their own. Dozens of UK e-liquid manufacturers have released their own interpretations, often under thinly veiled names that leave no doubt about the inspiration. Here are some of the most notable:

Heisenberg-Inspired Flavours

The Heisenberg flavour profile — mixed fruits, aniseed, cool menthol — has been widely imitated across the industry. You’ll find versions from brands including:

IVG — Known for producing “Blue” and “Blueberg” flavours that capture the mixed fruit and menthol combination, available in both nic salt and shortfill formats. Check out the full nic salt range at White Vape Co.
Doozy Vape — The Doozy range includes several fruity menthol blends that draw clear inspiration from the Heisenberg profile, available in their Seriously Salty and Seriously Nice lines.
Mix Labs — Their “Mad Blue” nic salt is widely recognised as a Heisenberg-style flavour, delivering that same blue mixed fruit and menthol combination in a 50/50 format designed for pod kits. Available in our 4 for £12 nic salt deals.
Bar Juice / Bar Series — Multiple bar-style nic salt brands have produced “Blue” and “Blue Razz Ice” variants that echo the Heisenberg flavour in the stronger, sweeter style preferred by ex-disposable users.
Pod Salt — Their mixed fruit and menthol options sit firmly in the Heisenberg-inspired category, offering smooth nic salt delivery.
Riot Squad — Blue Burst and similar flavours from Riot Squad’s range capture the essence of the Heisenberg profile with their own twist.

Pinkman-Inspired Flavours

The bright, fruity Pinkman profile has proven equally irresistible for other manufacturers:

IVG — Several fruity blends in IVG’s range target the same mixed berry and fruit combination that defines Pinkman.
Doozy Vape — Doozy’s fruit-forward nic salts and shortfills include profiles reminiscent of Pinkman’s vibrant berry-fruit blend.
Mix Labs — Flavours like “Pink Lemonade” and various mixed berry options offer a similar bright, fruity vaping experience at great value.
Imp Jar — Their mixed fruit and berry nic salts draw from the same fruity territory that made Pinkman a household name.

The sheer number of Heisenberg and Pinkman-inspired flavours on the market is a testament to how deeply these two profiles have influenced UK vaping culture. But while many come close, most vapers will tell you that the originals from Vampire Vape still have the edge — and that’s why we continue to stock the full range at White Vape Co.

Evolving for the New Generation: Nic Salts and the Post-Disposable Market

The UK vaping landscape changed dramatically when disposable vapes exploded in popularity from around 2021 onwards, and changed again when the UK government banned single-use disposables in June 2025. These shifts created a whole new type of vaper — one accustomed to strong, bold, sweet flavours and high nicotine strengths delivered through simple, draw-activated devices.

The Nic Salt Revolution

For Heisenberg and Pinkman, the rise of nicotine salt e-liquids represented both a challenge and an opportunity. Traditional freebase nicotine versions of these flavours had served vapers well for years, but the new wave of ex-disposable users expected something different: smoother nicotine delivery at higher strengths (10mg and 20mg), compatibility with compact pod kits, and a 50/50 PG/VG ratio that works perfectly with lower-powered devices.

Vampire Vape responded by releasing both Heisenberg and Pinkman in nic salt formulations. These versions preserve the iconic flavour profiles while adapting them for the pod kit era. The nicotine salt delivery is noticeably smoother than freebase at the same strength, making higher nicotine levels comfortable and satisfying — exactly what someone switching from 20mg disposables needs.

Bolder, Sweeter, Stronger

The disposable generation brought different flavour expectations too. Where early vapers often preferred subtle, nuanced profiles, the new wave craved intensity. Disposable flavours were designed to hit hard and taste strong from the very first puff, and that set the benchmark for what new vapers considered “good” flavour.

This shift influenced the entire e-liquid market, including how brands like Vampire Vape approached their formulations. The nic salt versions of Heisenberg and Pinkman are noticeably punchier than their freebase counterparts — the flavour is dialled up to match the expectations of vapers who are used to the concentrated taste profiles of disposable-style juice. It’s the same DNA, but with the volume turned up.

If you’re making the switch from disposables to a refillable setup, pairing a quality pod kit with Heisenberg or Pinkman nic salts is one of the best ways to ensure a smooth transition. Our best vape starter kits guide for 2026 walks you through the top devices for beginners and switchers, and our device package deals bundle a kit with e-liquid for outstanding value.

How Vampire Vape Has Evolved Beyond Heisenberg and Pinkman

While Heisenberg and Pinkman remain the flagship flavours, Vampire Vape hasn’t been standing still. The brand has expanded its range significantly to cater for the evolving tastes of the modern vaping market, introducing new flavours and formats that reflect how the industry has changed.

The Koncept Range

Vampire Vape’s Koncept range takes their most popular flavours and presents them in premium 100ml shortfill bottles with a 70/30 VG/PG ratio. Beyond Heisenberg and Pinkman, the Koncept range includes flavours like All Day Grape, Blood Sukka, Catapult, and Rum Tobacco — each designed for DTL vaping with rich cloud production and bold flavour.

New Nic Salt Flavours

Recognising that the nic salt market has become the primary battleground for e-liquid sales in the UK, Vampire Vape has launched an expanding range of nic salt flavours beyond the original two. Flavours like Pineapple Dream, Purple Craze, and Passionfruit Splash have been developed specifically for the pod kit generation, with the bold, fruit-forward profiles that modern vapers prefer. These sit alongside the classic Heisenberg and Pinkman nic salts in a lineup that caters for every taste.

Manufacturing Excellence

Throughout this evolution, Vampire Vape has maintained its commitment to UK-based manufacturing. Every e-liquid is produced in their Blackburn facility using pharmaceutical-grade ingredients, with full TPD compliance and rigorous batch testing. It’s this consistency that gives vapers confidence — whether you’re buying a bottle of the original Heisenberg 10ml or trying their latest nic salt creation, you know exactly what you’re getting.

We’ll be exploring Vampire Vape’s full story in much more detail in an upcoming blog post — from their humble beginnings to becoming one of the UK’s most successful e-liquid manufacturers. Keep an eye on the Vampire Vape page at White Vape Co and our blog for the full brand deep-dive coming soon.

Try Heisenberg and Pinkman at White Vape Co

At White Vape Co, we stock the complete range of Vampire Vape Heisenberg and Pinkman products — from classic 10ml freebase bottles through to nic salts and shortfills. Whether you’ve been vaping these flavours for years or you’re about to try them for the first time, we’ve got you covered.

Our multi-buy deals make stocking up easy and affordable. Grab Heisenberg or Pinkman nic salts in our 4 for £10 deal or 4 for £12 deal, or pick up shortfills in our Buy 2 Get 3rd for £3 offer. And if you need a device to go with your new e-liquid, check out our pod kits and device package deals for unbeatable bundles.

Prefer to try before you buy? Visit any of our three Southampton-area vape shops — in Totton, Hythe, or Holbury — where our team can help you find the perfect Heisenberg or Pinkman format for your device. As an official Smoke Free Hampshire partner, we also offer free consultations and support for anyone looking to quit smoking with vaping.

Heisenberg & Pinkman: Your Questions Answered

What flavour is Heisenberg by Vampire Vape?

Heisenberg is a complex blend of mixed fruits (believed to include blueberry and blackcurrant), subtle aniseed, and a refreshing cool menthol finish. The exact recipe is a closely guarded secret, which has only added to its mystique. It’s known as an all-day vape thanks to its perfectly balanced flavour profile. You can try the original Heisenberg 10ml or the premium Heisenberg 100ml Koncept shortfill at White Vape Co.

What flavour is Pinkman by Vampire Vape?

Pinkman is a vibrant, fruity e-liquid featuring a blend of strawberry, raspberry, and other mixed fruits. It delivers a sweet, tangy, and bright vaping experience without any menthol or cooling elements. Like Heisenberg, the full recipe has never been officially revealed. Try Pinkman in shortfill format or as a nic salt from the Vampire Vape collection.

Are Heisenberg and Pinkman available as nic salts?

Yes, both Heisenberg and Pinkman are available in nicotine salt formulations in 10mg and 20mg strengths. These are designed for use with pod kits and MTL devices, offering smoother nicotine delivery than freebase e-liquids at the same strength. They’re particularly popular with vapers transitioning from disposables. Browse our full nic salt collection.

What is the difference between Heisenberg freebase and Heisenberg nic salt?

The core flavour profile is the same, but there are important differences. Freebase Heisenberg uses standard nicotine and comes in a wider range of strengths (0mg–18mg), while the nic salt version uses nicotine salts for a smoother throat hit at higher strengths (10mg and 20mg). The nic salt version also has a 50/50 PG/VG ratio optimised for pod kits, whereas freebase versions are available in 50/50 for 10ml bottles and 70/30 for shortfills.

Which brands make Heisenberg and Pinkman-style flavours?

Many UK e-liquid brands have created their own interpretations of these iconic flavours. Notable examples include Mix Labs (Mad Blue), Doozy Vape, IVG, Pod Salt, Riot Squad, and Bar Juice. While some come impressively close, most vapers agree the originals from Vampire Vape remain the benchmark for quality and flavour accuracy.

What device should I use with Heisenberg or Pinkman e-liquid?

It depends on the format. For 10ml freebase and nic salt versions (50/50 PG/VG), a pod kit or starter kit is ideal — devices like the OXVA Xlim range pair brilliantly with these e-liquids. For shortfill versions (70/30 VG/PG), you’ll want a DTL device or sub-ohm tank. Our best starter kits guide for 2026 covers our top recommendations.

Are Heisenberg and Pinkman good for people switching from disposables?

Absolutely. The nic salt versions of both flavours deliver bold, satisfying flavour with smooth nicotine delivery at 10mg or 20mg — very similar to the experience you’d get from a disposable. Pair them with a simple draw-activated pod kit and you’ll barely notice the difference, except that you’ll save significant money and produce far less waste. Visit our stores in Totton, Hythe, or Holbury for personalised advice on making the switch.

Why is Heisenberg blue?

Heisenberg e-liquid has a distinctive blue colour, which has become part of its iconic identity. The name itself is a reference to the character Walter White from the TV series Breaking Bad, whose product was famously blue. This clever branding helped Heisenberg stand out on shelves and become one of the most recognisable e-liquids in the UK.

Can I mix Heisenberg with other e-liquids?

Yes! Many vapers enjoy mixing Heisenberg with other flavours to create custom blends. A popular combination is Heisenberg mixed with Pinkman for a fruity-menthol hybrid. If you use shortfills, you can also choose between standard freebase nic shots or nic salt shots to customise both the nicotine type and strength. Use our nic shot calculator to get your ratios right.

Where can I buy Heisenberg and Pinkman near Southampton?

White Vape Co stocks the full range of Heisenberg and Pinkman products across all three of our Southampton-area stores: Totton (19 Salisbury Road, SO40 3HX), Hythe (39 Hollybank Crescent, SO45 5FZ), and Holbury (81 Long Lane, SO45 2ND). You can also order online at whitevapeco.uk with fast UK-wide delivery.