We Don’t Stock Everything – And Why That’s Better For You
Walk into most online vape shops and you’ll find thousands of e-liquids from hundreds of brands. Sounds great in theory — until you’re staring at fifteen versions of the same flavour, with no idea which one is actually worth your money.
At White Vape Co, we do things differently. We don’t believe in filling our shelves with every brand under the sun just to pad out the numbers. Instead, we take a curated approach: every single e-liquid we stock has been tested, compared, and approved by our own staff and validated by real customer feedback.
The result? When you pick up a bottle from us — whether that’s in our Totton vape shop, Hythe vape shop, or Holbury vape shop, or from our online e-liquid shop — you can be confident you’re getting the best possible version of that flavour. No guesswork, no wasted money, no disappointing bottles gathering dust in a drawer.
We do the testing so you don’t have to.
How We Choose What Makes the Cut
Every e-liquid brand that lands on our shelves goes through a genuine selection process. Our team vapes these liquids daily — not as a one-off taste test, but as part of our everyday rotations. We compare multiple brands side by side for the same flavour profile, and only the standout performer earns its place in our range.
We also listen carefully to our customers across all three Southampton-area stores. If a liquid consistently gets positive feedback, it stays. If something better comes along, we’re not afraid to make the switch. That’s the advantage of being an independent, local vape shop — we’re not locked into contracts with massive distributors or forced to push products we don’t believe in.
The brands we’ve chosen represent the very best of UK-made and internationally acclaimed e-liquid, including Mix Labs nic salts and shortfills, Doozy Vape Co e-liquids, Vampire Vape e-liquids, Ox Passion, Fruza, Ohm Brew, Nixer, and more.
The Top 20 E-Liquid Flavours UK Vapers Search For — And Our Picks
We analysed the most searched e-liquid flavours in the UK and matched each one to the best version available at White Vape Co. Whether you vape nic salts or shortfill e-liquids, here’s what we recommend — and why.
1. Strawberry Ice
Our Pick: Mix Labs Strawberry Ice nic salt | Mix Labs Strawberry Ice 100ml shortfill
Strawberry is the single most searched e-liquid flavour in the UK, and for good reason — it’s a crowd-pleaser that works brilliantly as an all-day vape. We’ve tested countless strawberry e-liquids and Mix Labs Strawberry Ice is the clear winner. That sweet, ripe strawberry flavour is perfectly balanced with a crisp ice finish that lifts the whole profile. It’s refreshing without overpowering the fruit, and the quality is consistent bottle after bottle. Available in both nic salt and 100ml shortfill, this is our go-to strawberry recommendation whether you vape MTL or sub-ohm.
2. Menthol
Our Pick: Vampire Vape Ice Menthol 10ml e-liquid | Vampire Vape Ice Menthol nic salt
Since menthol cigarettes were banned in the UK, menthol e-liquid has become one of the most popular flavour categories. Vampire Vape’s Ice Menthol delivers a clean, sharp cooling hit that satisfies ex-menthol smokers without any sweetness muddying the experience. Available in both freebase 10ml and nic salt formats. For those wanting something even more intense, Ohm Brew’s menthol nic salt options provide an incredibly smooth alternative.
3. Watermelon
Our Pick: Mix Labs Watermelon Ice nic salt | Mix Labs Watermelon Ice 100ml shortfill
Watermelon has surged to become one of the UK’s favourite vape flavours, driven by the popularity of disposable-style profiles. Mix Labs captures that sweet, refreshing watermelon taste with a crisp ice finish — it’s juicy without being sickly and delivers consistent flavour from the first puff to the last drop.
4. Blueberry
Our Picks (two winners):
Freebase: Vampire Vape Blueberry 10ml e-liquid — For freebase vapers, Vampire Vape’s Blueberry is unbeatable. It captures the deep, sweet flavour of ripe blueberries with a natural tartness that stops it becoming one-dimensional. A proper classic that’s stood the test of time.
Nic Salt: Mix Labs Blueberry nic salt | Mix Labs Blueberry 100ml shortfill — If you’re vaping nic salts in a pod kit, Mix Labs Blueberry is our top choice. The flavour is bolder and punchier than most competitors, with that smooth salt nicotine delivery that makes it an effortless all-day vape. Two different formats, two winners — both tested and approved by our team.
5. Blue Raspberry
Our Pick: Ox Passion Blue Sour Razz nic salt
Blue razz is one of the most searched flavour profiles in the UK — that sweet, tangy, slightly sour blue raspberry hit that became iconic through disposable vapes. Ox Passion’s Blue Sour Razz absolutely nails it: punchy, bold, and packed with flavour in a smooth nic salt formula. If you loved blue razz disposables, this is your upgrade.
6. Mixed Berries
Our Pick: Doozy Ice N Berg mixed berries nic salt
When you want a blend of berries rather than a single fruit, Doozy’s Ice N Berg is exceptional. A tantalising mix of wild berries wrapped in a cool icy breeze with a hint of aniseed — it’s complex, refreshing, and dangerously moreish. This is one of Doozy’s most popular Seriously Salty flavours for a reason.
7. Cherry
Our Picks (two winners):
With Ice: Mix Labs Cherry nic salt | Mix Labs Cherry 100ml shortfill — If you want that bold cherry flavour with a cool, icy finish, Mix Labs Cherry is the one. It delivers a bright, authentic cherry taste with a clean ice exhale that makes it incredibly refreshing. Available in both nic salt and shortfill, it’s a flavour that hit the mark for our whole team.
Without Ice: Ox Passion Cherry Fizz nic salt — For cherry lovers who prefer their flavour without the ice, Ox Passion’s Cherry Fizz is a cracker. Rich, ripe cherry with a fizzy effervescent twist that’s fun and satisfying — no cooling, just pure cherry flavour with a sparkling edge. Cherry e-liquids can easily go wrong — too medicinal, too artificial — but both of these absolutely nail it.
8. Raspberry
Our Pick: Doozy Cherry Sour Raspberry nic salt
Doozy’s Seriously Salty Fusionz range delivers some of the boldest fruit combinations in nic salt form, and Cherry Sour Raspberry is a standout. The tangy raspberry cuts through beautifully with sweet cherry notes and a fizzy sour edge. If you’re after a raspberry-forward vape with depth and character, this is the one.
9. Grape
Our Pick: Doozy Fantasia Grape nic salt | Doozy Fantasia Grape 100ml shortfill
Grape is a hugely popular flavour that many brands struggle to get right — it often ends up tasting like cough medicine. Doozy’s Fantasia Grape delivers deep, juicy purple grape flavour with a cool ice touch that’s refreshing and authentic. It’s one of those flavours that converted our staff into grape fans overnight.
10. Mango
Our Pick: Mix Labs Mango Ice nic salt | Mix Labs Mango Ice 100ml shortfill
Mango is a perennial top-ten flavour search, and Mix Labs delivers a tropical mango that’s sweet, exotic, and finished with a clean ice exhale. It captures the richness of ripe mango without being cloying — ideal for vapers who want a taste of the tropics in every puff.
11. Banana Ice
Our Pick: Mix Labs Banana Ice nic salt | Mix Labs Banana Ice 100ml shortfill
Banana ice exploded in popularity through disposable vapes and remains one of the most searched flavour profiles in the UK. Mix Labs’ Banana Ice captures that smooth, creamy banana flavour with a cooling ice finish. Available as a 100ml shortfill, it’s fantastic value and tastes every bit as good as the disposable versions — just better quality and far cheaper long-term.
12. Heisenberg
Our Pick: Vampire Vape Heisenberg 10ml e-liquid | Vampire Vape Heisenberg nic salt | Vampire Vape Heisenberg 100ml shortfill
The original. The legend. Vampire Vape’s Heisenberg is arguably the most famous e-liquid ever created in the UK. That unmistakable combination of mixed fruits, berries, and an ice-cold menthol finish has been imitated by dozens of brands — but nobody has come close to matching the original. We stock the real thing because nothing else compares. Accept no substitutes.
13. Pineapple
Our Picks: Fruza Pineapple Ice Pop nic salt | Mix Labs Pineapple Ice nic salt | Mix Labs Pineapple Ice 100ml shortfill
Two brilliant options here depending on what you’re after. Fruza’s Pineapple Ice Pop captures the sweet, tangy taste of a frozen pineapple ice lolly — bright, refreshing, and brilliantly nostalgic. With double-concentrated flavouring designed to rival disposable intensity, it hits hard and tastes incredible in any MTL pod kit. Meanwhile, Mix Labs Pineapple Ice delivers a more straightforward tropical pineapple with a clean ice finish — available in both nic salt and 100ml shortfill, so sub-ohm vapers aren’t left out. Both are staff favourites, and both are available on our multi-buy deals.
14. Pink Lemonade
Our Pick: Mix Labs Pink Lemonade nic salt | Mix Labs Pink Lemonade 100ml shortfill
Pink lemonade has become a modern classic in the vaping world. Mix Labs delivers a perfectly balanced blend of sweet strawberry and tangy lemon with a fizzy lemonade base. It’s refreshing, summery, and works brilliantly as an all-day vape in any pod system.
15. Tobacco
Our Picks (a close call — so we stock them all):
Tobacco is one of the hardest flavour categories to get right. Most tobacco e-liquids taste nothing like the real thing, which is a problem when your customers are ex-smokers looking for a familiar experience. We tested extensively and couldn’t pick a single winner — because different tobacco e-liquids suit different people. So we stock the best of each style.
Vampire Vape Smooth Western tobacco e-liquid — A refined, mellow Western-style tobacco with a smooth draw and subtle sweetness. This is our go-to recommendation for vapers who want a clean, authentic tobacco taste without any harshness. A proper all-day tobacco vape.
Vampire Vape Sweet Tobacco e-liquid — For those who prefer a slightly sweeter edge to their tobacco, this delivers a rich, warm tobacco base with a gentle caramel sweetness. It hits that sweet spot between authentic tobacco and something a bit more indulgent.
Mix Labs Cream Tobacco nic salt — If you vape nic salts in a pod kit and want a creamy, smooth tobacco experience, Mix Labs Cream Tobacco is outstanding. The creamy notes soften the tobacco beautifully, making it an easy transition for smokers moving to their first pod device.
And for the more traditional vapers — particularly those older customers who want something that genuinely reminds them of their cigarettes — we’re proud to offer our own White Vape Co tobacco range: Amber Gold tobacco nic salt (a rich rolling tobacco style), RY4 caramel tobacco e-liquid (the classic caramel tobacco blend), and Gold & Silver classic tobacco nic salt (a classic cigarette-style vape). These are blended to our own specifications because we know what our local customers want — and sometimes the big brands don’t quite nail that traditional British fag taste the way a smaller, hands-on brand can.
Browse our full tobacco e-liquid collection to find your match.
16. Cola
Our Pick: Doozy Cola Ice nic salt | Doozy Cola Ice 100ml shortfill
Cola e-liquid is one of those flavours that people either get totally right or completely wrong. Doozy’s Cola Ice captures the fizzy, sweet taste of an ice-cold cola with a refreshing menthol twist. It’s nostalgic, fun, and surprisingly addictive as an all-day vape. The Seriously Salty formula ensures a smooth hit every time.
17. Lemon & Lime
Our Pick: Mix Labs Lemon & Lime nic salt | Mix Labs Lemon & Lime 100ml shortfill
Sharp, zesty, and endlessly refreshing — Mix Labs’ Lemon & Lime is a citrus lover’s dream. The balance between sweet lemon and tangy lime is spot-on, making it an excellent palate cleanser and a fantastic choice for vapers who find fruity flavours too sweet.
18. Strawberry Watermelon
Our Pick: Doozy Strawberry Watermelon nic salt | Doozy Strawberry Watermelon 100ml shortfill
This combination has become one of the UK’s most searched flavour pairings, and Doozy absolutely smashes it. Sweet ripe strawberries meet juicy, refreshing watermelon for a summer-in-a-bottle experience. Whether you grab the nic salt or the 100ml shortfill, the flavour is bold, bright, and incredibly moreish.
19. Blackcurrant
Our Pick: Vampire Vape Blackcurrant 10ml e-liquid | Mix Labs Blackcurrant nic salt
Blackcurrant is a distinctly British favourite — dark, tangy, and packed with that unmistakable Ribena-like sweetness. Vampire Vape’s version is deep, rich, and naturally flavoured for freebase vapers, while Mix Labs Blackcurrant delivers the same bold flavour in a smooth nic salt format perfect for pod kits. Both deliver a brilliant vape experience that works beautifully on its own or as a base for mixing with menthol or other fruit flavours.
20. Rhubarb & Custard
Our Pick: Ohm Brew Rhubarb & Custard nic salt
The ultimate nostalgic British dessert flavour. Ohm Brew’s Rhubarb & Custard perfectly balances the sharp tang of rhubarb against smooth, creamy vanilla custard. It’s comforting, sweet, and remarkably well-crafted — a real testament to Ohm Brew’s UK-based blending expertise. Available in multiple nic strengths, this is a dessert vape done right.
The Brands Behind the Quality
Every brand we stock has earned its place through consistent quality, flavour excellence, and positive customer feedback. Here’s a quick overview of the key players in our curated range:
Mix Labs e-liquids — One of the most popular nic salt ranges in the UK, Mix Labs delivers bold, disposable-style flavours that are UK-made and available in both nic salts and shortfills. Their range covers over 40 flavours, and every one delivers. Grab them on our 4 for £12 nic salt deal.
Doozy Vape Co e-liquids — An award-winning, premium British brand known for some of the most flavourful nic salts and shortfills on the market. Their Seriously Salty and Seriously Fusionz ranges are packed with standout blends that consistently earn five-star feedback.
Vampire Vape e-liquids — The creators of Heisenberg and Pinkman, Vampire Vape is one of the world’s most iconic e-liquid brands. UK-made since 2012, their range of 10ml e-liquids, nic salts, and shortfills is trusted by millions of vapers worldwide.
Ox Passion — A flavour-focused nic salt brand that punches well above its weight. Bold, disposable-inspired flavours with a smooth salt nicotine base. Available on our 4 for £12 nic salt deal, Ox Passion is a favourite among our customers making the switch from disposables.
Fruza — A newer arrival with a Japanese-inspired approach to flavour crafting. Fruza’s double-concentrated nic salts are designed to match disposable intensity in a refillable format. Their ice-forward flavour profiles are punchy, playful, and seriously impressive.
Ohm Brew — Blended and bottled in Belfast, Ohm Brew is one of the UK’s most trusted nic salt brands. Their range covers everything from fruits and desserts to classic tobaccos, all put through rigorous GC-MS testing to meet the UK’s strictest quality standards.
Nixer — A carefully selected addition to our range, Nixer brings unique flavour profiles that fill gaps other brands miss. Quality and consistency are the hallmarks of everything we choose to stock from this brand.
Why Curated Beats Catalogue Every Time
Other vape shops might boast about stocking 5,000+ products. We’re not interested in winning that race. Here’s why our curated approach actually benefits you as a customer:
No wasted money on average e-liquids. Every bottle you buy from us has been vetted. You won’t end up with a half-used bottle of something that tasted nothing like the description.
Expert recommendations you can trust. Our staff vape these products every day. Pop into our Totton vape shop, Hythe vape shop, or Holbury vape shop and ask for a recommendation — you’ll get genuine advice based on real experience, not a sales pitch.
Consistent quality across the board. Because we only stock brands that meet our standards, you can confidently try any flavour in our range knowing it’s been held to the same high bar.
Better value for your money. With deals like 4 for £12 on nic salts from leading brands, you’re getting premium quality at prices that make switching from disposables a no-brainer.
Ready to Find Your Perfect E-Liquid?
Whether you’re a seasoned vaper looking to try something new or you’re just making the switch from cigarettes or disposables, our curated range means you can shop with confidence. Every flavour, every brand, every bottle has been chosen because it represents the best available option for that particular taste.
Browse our full e-liquid range: Shop e-liquids online
Need a device to go with your new juice? Check out our vape devices and pod kits — we’ve curated those with the same attention to quality.
Want personalised advice? Visit us in store at Totton, Hythe, or Holbury — or as an official Smoke Free Hampshire partner, we can help you start your smoke-free journey with free expert guidance.
White Vape Co — Quality you can taste, advice you can trust.
