White Vape Co Now Has Some of the Cheapest Shortfill E-Liquids and Vape Devices Online in the UK
We’ve made a big move to ensure we have the cheapest shortfill e-liquids online! After reviewing our entire shortfill e-liquid and vape device pricing, we’ve dropped prices across the board — and we’re confident we now offer some of the most competitive prices you’ll find anywhere online in the UK. Not just for a local Southampton vape shop, but compared to the biggest national online retailers too.
This post breaks down exactly what’s changed, what you’re now paying versus what you’d pay at Vape Club, Vape UK and Vaping101, and why we believe White Vape Co represents genuinely outstanding value — on quality brands, not budget imports.
Our 100ml Shortfill Range Starts From Just £7.99
Let’s start with the headline. Our 100ml shortfill e-liquid range now starts from as little as £7.99 — that’s for the Drip Range, which offers bold, punchy flavours in a 100ml bottle at a price that puts most competitors to shame.
The Pixie Juice range comes in at £9.95 per 100ml bottle — again, significantly cheaper than the standard market rate for a branded 100ml shortfill. And across our full 100ml shortfill collection, you’ll find brands and flavours covering everything from fruity disposable-inspired blends to dessert vapes, menthol classics and more.
But the numbers that really make us proud are on the premium brands — the ones you can compare directly against the big national retailers.
Mix Labs 100ml Shortfills: £12.49 Each at White Vape Co
Mix Labs 100ml shortfills are some of the best-loved in the UK — disposable-inspired flavours in a 50/50 blend that works perfectly in pod kits and MTL tanks. Here’s how our price compares:
| Retailer | Mix Labs 100ml Price | Deal Required? | Cost Per Bottle |
|---|---|---|---|
| White Vape Co | £12.49 | No — single bottle price | £12.49 |
| Vape Club | 2 for £25 | Yes — must buy 2 | £12.50 |
| Vaping101 | ~£12.99+ | Often multibuy only | £12.99+ |
The key point here isn’t just that we’re cheaper — it’s that Vape Club’s £12.50 price only applies when you buy two bottles. Our £12.49 is the single-bottle price, no minimum required. If you want one flavour of Mix Labs, you pay less with us. If you want five, you still pay less per bottle with us than any competitor’s multibuy deal.
Mix Labs shortfills are available across a huge range of flavours at White Vape Co — all the bar-inspired hits including Banana Ice, Blueberry Raspberry, Blue Razz Lemonade, Peach Ice and many more. Browse the full 100ml shortfill collection to find your flavour.
Vampire Vape 100ml Shortfills: £12.49 Each at White Vape Co
Vampire Vape is one of the UK’s most iconic e-liquid brands — home to legendary flavours like Heisenberg, Pinkman and Blood Sukka. Their 100ml shortfills are staple purchases for sub-ohm vapers across the country. Here’s how we stack up:
| Retailer | Vampire Vape 100ml Price | Deal Required? | Cost Per Bottle |
|---|---|---|---|
| White Vape Co | £12.49 | No — single bottle price | £12.49 |
| Vape UK | £14.99 each / 2 for £25 | Yes — multibuy for best rate | £12.50 (best case) |
| Vaping101 | ~£12.99+ | Varies | £12.99+ |
Vape UK charges £14.99 for a single bottle of Vampire Vape shortfill. Even on their best multibuy deal of 2 for £25, they’re at £12.50 each — still a penny more per bottle than what White Vape Co charges for a single. There’s no minimum spend, no deal to trigger, no code to enter. Every bottle is £12.49.
If you’re a Heisenberg or Pinkman fan and you’ve been buying from Vape UK or Vapestore, there’s a genuine saving to be made by switching to White Vape Co — and you get the same quality product you know and love, just at a better price.
The Full 100ml Shortfill Price Breakdown
To give you a clear picture of where our 100ml shortfill range sits on price:
- Drip Range 100ml: from £7.99
- Doozy Vape Co 100ml: £9.99 — the full Seriously Fusionz and Seriously Nice range
- Ohm Brew 100ml: £9.99 — sophisticated UK-made blends, tobacco, menthol, dessert and fruit
- Serendipity 100ml: £9.99 — elegant, premium flavour profiles
- Wick Liquor 100ml: £9.99 — award-winning complex multi-note UK blends
- Pixie Juice 100ml: £9.95
- Mix Labs 100ml: £12.49 — cheaper than Vape Club’s best multibuy deal, single bottle
- Swish 100ml: £12.49 — premium 50/50 MTL shortfill, pod-kit friendly
- Vampire Vape 100ml: £12.49 — cheaper than Vape UK’s best multibuy deal, single bottle
- Lancashire Creamery 100ml: £14.99 — indulgent dessert and custard profiles
The full range is live and ready to browse at whitevapeco.uk/e-liquids/short-fill/100ml/.
Brands Worth Calling Out
Beyond Mix Labs and Vampire Vape, our 100ml shortfill range includes brands that deserve a proper mention — all now at prices that make them genuinely hard to walk past.
Swish — £12.49 is one of the most popular 50/50 shortfill brands in the UK, and for good reason. Perfectly blended for pod kits and MTL tanks, Swish delivers clean, well-rounded flavours that hold up brilliantly all day. At £12.49 it sits right alongside Mix Labs — premium pod-friendly shortfill at a single-bottle price that competes with anyone’s multibuy deal.
Doozy Vape Co — £9.99 is outstanding value for a brand of this quality. The Seriously Fusionz range is one of the most popular shortfill collections in the UK, with dual-flavour blends like White Peach Lemon, Cherry Sour Raspberry, Triple Berry Ice and Tropical Ice all sitting at just £9.99 per 100ml bottle. At that price, you can afford to try something new without a second thought.
Ohm Brew — £9.99. If you’re used to bar-salt flavours and want to explore something a little more crafted, Ohm Brew is the brand to start with. Made in the UK, with tobacco, menthol, fruit and dessert profiles that go deeper than the average shortfill, Ohm Brew rewards vapers who actually think about what they’re tasting. At £9.99 for a 100ml bottle, it’s remarkable value.
Wick Liquor — £9.99 is one of the most respected names in UK e-liquid. Award-winning, multi-note flavour compositions that sit in a different category to most shortfills — these are blends that have genuine complexity and character. At £9.99 a bottle, White Vape Co is making premium UK vaping accessible rather than aspirational. Browse the Wick Liquor range in our 100ml shortfill collection.
Serendipity — £9.99. Elegant, well-made flavour profiles at a price that won’t make you hesitate. Serendipity sits in the same tier as Ohm Brew and Wick Liquor — a brand that rewards vapers looking for something a step beyond the standard fruit-and-ice formula, without having to pay a premium for it.
Lancashire Creamery — £14.99 is the premium tier of our range and earns every penny. Rich, indulgent dessert and custard e-liquids from a brand with an outstanding reputation among UK vapers who love creamy, complex profiles. If you’re a dessert vaper and haven’t tried Lancashire Creamery, this is your moment.
The full 100ml shortfill range is live now across all brands, and our teams in Totton, Hythe and Holbury are always happy to recommend something based on your current flavour preferences.
Vape Devices Prices Slashed Too
It’s not just e-liquids. We’ve also reviewed and reduced pricing across our vape device range, making White Vape Co one of the most competitive places to buy a new pod kit or starter kit online. The OXVA Xlim Go Lite, for example, is now available at just £7.99 — one of the best-value MTL pod kits on the market — and our wider OXVA range, Vaporesso lineup and other major brands are all priced to compete head-on with national online retailers.
Browse our full vape device range or check out our device package deals for even better value when bundling a kit with e-liquid.
Why Are We Doing This? Genuine Value, Not a Gimmick
There’s a pattern in the vape industry: retailers advertise an attractive multibuy deal — 2 for £25, 3 for £30 — which makes a single bottle look cheap in comparison, but only if you’re forced to buy more than you need. We don’t think that’s fair, and we don’t want to play that game.
White Vape Co is an independent Southampton vape shop with three stores serving real customers in Totton, Hythe and Holbury. We know what it’s like to want one bottle of your favourite flavour and not want to buy three just to get a decent price. So we’ve cut our prices so that the single-bottle rate is already the best rate — no hoops to jump through.
We’re also an official Smoke Free Hampshire partner, which means we’re especially motivated to make vaping as affordable as possible for people switching from smoking. Every penny matters when you’re trying to break a costly habit, and we want to make sure cost is never a reason to go back to cigarettes.
Price Match Guarantee — Online and In-Store, With a Honest Policy
We have a price match guarantee, and we want to be completely transparent about how it works — because we think honesty matters more than small print.
For online orders: if you find the same product at a lower standard listed price on a competing UK online vape retailer, show us proof and we’ll match it. The key word is standard — we match regular listed prices, not limited-time flash sales, temporary promotions or voucher-code discounts. A link or screenshot of the competitor’s standard product page is all we need. We’re matching the real going rate, not an unsustainable loss-leader.
For in-store purchases at our Totton, Hythe and Holbury vape shops: we match local competitor store prices — not online-only prices. Running a physical store comes with overheads that purely online retailers simply don’t have: rent, rates, staff, utilities. It would not be sustainable for us — or any high street retailer — to match warehouse-only online pricing in-store, and we won’t pretend otherwise. What we will do is match what you’d pay at another local vape shop in Southampton or Hampshire, and we’re constantly working to bring our in-store prices down as far as we possibly can.
We think that’s a fair, honest approach — and it’s why our customers trust us. Visit our price match page for full details.
Shop Online or Visit Us In Southampton
These prices apply online and in-store. Whether you’re in Totton and want to grab a couple of bottles of Mix Labs on your way home, visiting our Hythe vape shop for your Vampire Vape Heisenberg fix, or passing through Holbury and need to stock up on nic shots — the same competitive pricing is waiting for you. No online-only exclusions, no in-store premiums.
And don’t forget — if you earn points through our VIP Club and manage them through the new White Vape Co app, you’re effectively making our already-low prices even lower over time.
Frequently Asked Questions
How cheap are White Vape Co’s shortfill e-liquids?
Our 100ml shortfill range covers a wide spread of price points: Drip Range from £7.99; Doozy Vape Co, Ohm Brew, Serendipity and Wick Liquor all at £9.99; Pixie Juice at £9.95; Mix Labs, Swish and Vampire Vape all at £12.49; and Lancashire Creamery at £14.99. Every single price is a standard single-bottle rate — no deal to trigger, no minimum spend.
Is White Vape Co cheaper than Vape Club for Mix Labs shortfills?
Yes. Vape Club sells Mix Labs 100ml shortfills on a 2-for-£25 deal, which works out at £12.50 per bottle. White Vape Co sells them at £12.49 each with no multibuy minimum — making them cheaper per bottle, on a single bottle, every time.
Is White Vape Co cheaper than Vape UK for Vampire Vape shortfills?
Yes. Vape UK lists Vampire Vape shortfills at £14.99 each, or £12.50 each on their 2-for-£25 deal. White Vape Co sells the same Vampire Vape 100ml shortfills at £12.49 each — no deal required, no minimum spend.
Does White Vape Co offer a price match guarantee?
Yes — with a clear, honest policy. Online: we match standard listed prices from competing UK online retailers (not flash sales or voucher codes) with proof. In-store: we match local competitor store prices in Southampton and Hampshire — not online-only prices, as physical stores carry overheads that online-only retailers don’t. We’re continuously working to lower our in-store prices as far as we can. Full details on our price match page.
What shortfill brands does White Vape Co stock?
Our 100ml shortfill range includes the Drip Range, Doozy Vape Co, Ohm Brew, Serendipity, Wick Liquor, Pixie Juice, Mix Labs, Swish, Vampire Vape and Lancashire Creamery — all at confirmed single-bottle prices with no multibuy required.
Can I buy cheap shortfill e-liquids in store as well as online?
Yes — our prices apply in all three stores. Visit our Totton, Hythe or Holbury vape shop and you’ll find the same competitive prices in person. Check our stores page for opening times and directions.