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Vape duty incoming

Vape tax starts 1 October. Our prices don’t.

A new UK duty is being added to all e-liquid. Everything on our shelves was bought before it started, so it stays at today’s price while it lasts.

What the duty adds

Duty per 10ml£2.20+ VAT on it44p= Per 10ml£2.64

Charged on nicotine and nicotine-free liquid alike, including the liquid inside prefilled pods.

On our prices today

Our current price plus £2.64 per 10ml of liquid. This shows the size of the duty, not our future prices.

How it rolls out at White Vape Co

NowAll our e-liquid is at pre-duty prices.
As stock comes inEach product moves to its duty-paid price when we restock it with duty-stamped stock, not before.
1 April 2027Every vaping product sold in the UK must carry a duty stamp, so all e-liquid carries the duty.

No duty on hardware. Kits, coils, tanks, empty pods and batteries are not affected.